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SpiderWire® Launches New UltraCast® Line Colors
SpiderWire® launches new colors for its UltraCast® line collection. The SpiderWire® UltraCast®is an evolution in line technology, allowing for a sensitive yet powerful feel. The SpiderWire UltraCast...
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Berkley® Expands its Proven Fusion19™ Line of Terminal Tackle with...
Over the last several years, Berkley® has taken the terminal tackle category by storm with the continued performance of its super-sharp Fusion19 hooks. In 2019, the company delivers more products that...
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Abu Garcia® LTD Program Rods and Combos Promise Unmatched Comfort Alongside...
Abu Garcia® blends its iconic features with custom rod grips by Winn® to bring an improved grip and comfort to the new LTD Program rods and combos. The Vendetta® LTD and Veritas® LTD standalone rods,...
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Ugly Stik® Announces New Carbon Rod Technology
The Lightest Ugly Stik Ever, with All the Toughness You Expect Ugly Stik® announces the new Ugly Stik Carbon rod, the lightest Ugly Stik ever. The new series of rods features a new carbon technology...
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Pure Fishing® Names Jim Murphy in New Role as Director of Fly Fishing
Pure Fishing® named Jim Murphy the Director of Fly Fishing this week. With 30-plus years of experience, Murphy will be taking over Global Product Development, Global Marketing and North American...
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Hardy® Releases 2019 Limited Edition Trout Perfects
Four new models feature exclusive Charles Jardine original artwork Hardy®, the iconic fly fishing rod and reel company, announces the release of Limited Edition Trout Perfects reels, all four of which...
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Fishing Industry Veteran Dave Bulthuis Announced as New President of North...
Pure Fishing® named Dave Bulthuis the new President of North America this week. Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since...
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Pure Fishing Grows its Industry Leading Saltwater Franchise by Acquiring...
Pure Fishing® has announced the acquisition of iconic fishing brands Fin-Nor ® and Van Staal® from W.C. Bradley/Zebco® Holdings, Inc. The addition of these brands add to Pure Fishing’s current...
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